It is tough to put a number on the influence and power of social media, but in a nutshell, it’s enormous. There have been a few recent occurrences that demonstrate its actual magnitude.
Despite his expertise in social media marketing and online company management, Kaddoura is well aware of the harsh realities of the social media industry. The market rivalry is becoming more intense every day as everything goes online and becomes digital. He does, however, know how to cope with it.
Ayman Kaddoura, the founder of Bridge Technology and the author of the “Social media: A blessing and a curse,” envisions revolutionizing the digital industry through effective marketing strategies. He is a Palestinian-Lebanese entrepreneur residing in Dubai and was born on January 1, 1988. He is a digital marketing master. Under Ayman Kaddoura, Bridge Technology has become one of the fastest-growing social media management firms in just four years.
For Kaddoura, the key to success is understanding your brand and what it represents. He believes this understanding should be used as a marketing theme to attract an audience and generate engagement.
In his book, Ayman Kaddoura shares critical insights about the advantages and disadvantages of social media. He had comprehensively discussed the strategies through which businesses can flourish just by using effective social media strategies to market their business to the maximum audience.
He shares, “To stay ahead of the competition, you need to understand your brand and what it represents. You need to be able to identify your target audience and craft content that speaks to them. Only then will you be able to achieve your digital marketing targets.”
According to Kaddoura, social media can be both a blessing and a curse. On the one hand, it allows for more varied and widespread perspectives on any given topic. On the other hand, it can be overwhelming and tiring to keep up with all the voices clamouring for attention. As someone who has seen all sides of social media, using social media for your benefit is more beneficial than other marketing platforms.
Talking about his social media management experience, Kaddoura says, “If you’re trying to promote a company idea, you should use social media networks that cater to business professionals. Meanwhile, if your offering is for the fashion sector, a photo and video sharing platform might be a better fit. Learn about your product before deciding on the best platform to connect with consumers seeking it.”
Ayman Kaddoura believes that to succeed in the social media sector; one must thoroughly understand the whole business. Anyone can now become a successful content creator by understanding social media engagement and marketing operations.
