It’s said that if one makes their passion a profession, there can be no stopping and that stands true in every sense as we have many examples of individuals who have pursued the careers of their choice and have excelled, reaching the top. Doaa Alghouti is one fine example who left her former profession as an interior designer and architect to transition into a fashion entrepreneur by establishing her own clothing brand – Anatomi. She says this was the best decision of her life as she would not have been able to do justice to her profession as her mind hovered somewhere else, that is fashion. The clothing brand was established in 2015, in Dubai and has since its inception gained tremendous credibility in the market, with many of its loyal customers vouching for its outstanding designs, which are far ahead of its time, in quality as well as exquisity.
Having grown from being a local to an international brand in a span of few years is indeed a big achievement. Doaa says that Anatomi has done exceedingly well across the GEC region and has even made its presence felt on global shores by unveiling her brand’s potential at the Fall/Winter 18 collection in Paris Fashion Week and Spring/Summer 19 and Spring/Summer 20 in the New York Fashion Week, which received rave reviews from all quarters. The label in itself is unique as its modern silhouettes exude charm which makes it distinct. Its modern designs have a tinge of sophistication that appeals to a global audience, and that has been seen during the fashion weeks which it was a part of. The entire range radiates creativity of the maker which is spectacular, and rarely seen in clothing brands floating around the market.
Anatomi has gained a prominent place in the world of fashion and is moving ahead at a fast pace. Doaa says that nature and architecture inspire her, and that’s seen in her clothing line prominently.
To know more, visit Anatomi’s official website, www.anatomiofficial.com.
